Cookie policy

Your choices

Analytics and advertising measurement are optional and can be chosen separately. We load a Google tag only after you permit a configured purpose. Rejecting, closing the notice or leaving it unanswered does not grant consent. Change your choices using Cookie settings in the footer.

Preference and campaign storage

datastruct-consent is a localStorage entry that remembers each choice, the notice version and expiry for 180 days. An older analytics acceptance does not permit advertising measurement. If storage is unavailable, your choice applies only to the current page.

After the relevant consent, datastruct-attribution in sessionStorage preserves validated campaign parameters (utm_source, utm_medium, utm_campaign, utm_id, utm_content, utm_term) during this browser tab session. Google click identifiers (gclid, gbraid, wbraid) are retained only when advertising measurement is configured and accepted. Withdrawal removes the corresponding stored attribution.

Optional Google cookies

Google Analytics may set _ga and _ga_<identifier> cookies to distinguish visits and sessions, with a configured lifetime of up to 180 days without automatic renewal. Configured and accepted Google Ads measurement may set _gcl_* cookies to associate advertising clicks with inquiries; the configured lifetime is up to 90 days.

Withdrawal stops the corresponding measurement and removes accessible first-party cookies for that purpose. Google Signals, personalized advertising and enhanced conversions are not enabled by this integration. Browser controls also allow you to inspect and delete storage.

Accepted sales enquiries send generate_lead with analytics consent and a direct Google Ads conversion with separate advertising measurement consent. The direct Ads action becomes primary after verification; the GA4 import remains secondary for comparison. Mimir token requests remain separate. Viewing or reloading a thank-you page does not create a conversion.

Odoo links

Our Odoo partner link includes utm_campaign=partner-4430e647 and utm_source=partner_ref. These URL parameters identify DataStruct as the referrer; the link itself does not create a referral cookie on datastruct.tech. It works whether you accept or reject our analytics. DataStruct may receive a commission.

Odoo may process referral information or use its own cookies after you navigate to its website. We do not pre-load this service. Its notices and choices apply on its website.

Optional YouTube videos

Video posters are hosted on this website. No YouTube player is loaded until you activate “Load video from YouTube” for a particular video. This choice is independent of analytics and advertising measurement, and we do not store a video preference.

Loading a video connects to Google’s YouTube service using its privacy-enhanced player (youtube-nocookie.com). Google receives connection information such as your IP address and processes playback data; its privacy policy applies. Privacy-enhanced mode does not make playback anonymous. “Close video” removes the player; switching videos also removes it and requires a new load action. A direct YouTube link is available instead.